Athens 2004 is so sold
The organizers of Athens 2004 are warning to the spectators to not ever dare to give a sip to any Pepsi or a bite to a Burger King Whopper, so they will booted from the whatever event they are. Last week were published strict regulations where dictates that spectators may be refused admission to events if they are carrying food or drinks made by companies that did not see fit to sponsor the games.
Sweltering sports fans who seek refuge from the soaring temperatures with a soft drink other than one made by Coca-Cola will be told to leave the banned refreshment at the gates or be shut out. High on the list of blacklisted beverages is Pepsi, but even the wrong bottle of water could land spectators in trouble.”
Fans will be allowed into the Olympic complex if they are drinking Avra, a Greek mineral water owned by Coca-Cola, which paid $60 million US for the privilege of being one of the main sponsors. Officials are under orders not to let in rival brands’ bottles unless the labels are removed.”
Staff will also be on the lookout for T-shirts, hats and bags displaying the unwelcome logos of non-sponsors. Stewards have been trained to detect people who may be wearing merchandise from the sponsors’ rivals in the hope of catching the eyes of television audiences. Those arousing suspicion will be required to wear their T-shirts inside out.”
The main sponsors of the games have paid more than $1 billion in total for exclusive advertising rights and privileges, including the use of the Olympic logo under their brand names. It is not even possible to buy a ticket to the Olympics using a credit card other than Visa, which paid more than $30 million for its exclusive rights.”
So if i will prefer to pay any thing with my credit card which is not Visa, I will be immediatly booted from the place because i’m not even using the sponsor card. Well, i think the real spirit of tolerance and ideals of humanity in this games are gone.